Product Marketing Manager Cybersecurity & Compliance...

ONEKEY is the leading European specialist in Product Cybersecurity & Compliance Management and has been awarded as "The most promising European Cybersecurity Startup in 2024" by the ECSO. The unique combination of an automated Product Cybersecurity & Compliance Platform (PCCP) with expert knowledge and consulting services provides fast and comprehensive analysis, support and management to improve product cybersecurity and compliance from product purchasing, design, development, production to end-of-life. Critical vulnerabilities and compliance violations in device firmware are automatically identified in binary code by AI-based technology in minutes - without source code, device or network access. Proactively audit software supply chains with integrated software bill of materials (SBOM) generation. "Digital Cyber Twins" enable automated 24/7 post-release cybersecurity monitoring throughout the product lifecycle. Integrated compliance checking already covers the upcoming EU Cyber Resilience Act and existing requirements according to IEC62443-4-2, EN303645, UNR155 and many others. The Product Security Incident Response Team (PSIRT) is effectively supported by the integrated automatic prioritisation of vulnerabilities, significantly reducing the time to remediation. Leading international companies in Asia, Europe and the Americas already benefit from the ONEKEY Product Cybersecurity & Compliance Platform and ONEKEY Cybersecurity Experts.

Join our team if you are enthusiastic about product cybersecurity and compliance, want to work with the latest technologies, and care to make the world more secure. In order to grow our team, we are looking for a

Product Marketing Manager Cybersecurity & Compliance (f/m/x).

Location: Düsseldorf, Germany (hybrid)

Position Summary

At ONEKEY, the Product Marketing Manager is instrumental in shaping the messaging and positioning of our cybersecurity solutions, including our SaaS platform and consulting services. Reporting to the Senior Marketing Manager, you will develop marketing strategies that effectively communicate the value and benefits of our products to manufacturers seeking cybersecurity and compliance solutions. Your expertise will bridge the gap between our product development teams and our target market, ensuring that our innovations are not just recognized but sought after in the cybersecurity space.

Key Responsibilities

• Co-develop and execute marketing strategies that clearly articulate the value proposition of our SaaS platform and consulting services.
• Matching product features and capabilities to customers' use cases and requirements and presenting them in convincing and easy-to-understand customer benefits.
• Create engaging marketing materials, including website content, white-papers, case studies, and presentations, that translate technical features into compelling benefits for our target audience.
• “Spread the word” and communicate actively about our value proposition and offerings through social media, blog, online seminars and events.
• Conduct market research to identify trends, customer needs, and competitive offerings/pricing, leveraging insights to generate battle cards and to refine marketing messages and strategies.
• Collaborate with sales and product teams to ensure alignment between marketing materials and product capabilities, facilitating effective sales enablement.
• Manage product and feature launch campaigns, coordinating across departments to ensure a unified and impactful market introduction.
• Analyze the effectiveness of marketing campaigns, using data to optimize future marketing efforts and strategies.
• Stay abreast of industry trends and compliance standards to ensure our messaging remains relevant and authoritative.

Required Skills

• Strong understanding of marketing principles and the ability to co-develop strategic marketing plans.
• Excellent written and verbal communication skills, with a talent for crafting persuasive and clear marketing content.
• Proficient in market research and the use of analytics tools to gauge campaign effectiveness and market trends.
• Creative thinker with the ability to generate innovative marketing ideas.
• Strong organizational skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.
• Knowledge of cybersecurity concepts and the compliance challenges faced by manufacturers is highly beneficial.

What we offer:

• Full-time job with flexible working hours and hybrid worplace, according to your needs;
• World class cybersecurity expert team in Austria, Belgium, Germany, Hungary;
• Being part of the leading European team and technology for product cybersecurity & compliance
• Flat hierarchy and a transparent and open-minded culture;
• Opportunity to meet your colleagues in person in Austria / Germany / Hungary;
• A start-up atmosphere, but with stream-lined processes (not overcontrolled ones);
• Slack for our daily communication and other best in class cloud tools;
• Highly competitive compensation, state of the art equipment;
• We support your relocation to Düsseldorf, Germany if requested.